Mike Masnick

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Mike Masnick, internet- og teknologianalytiker samt grundlægger af og CEO for TechDirt, en webtjeneste der dagligt analyserer implikationerne af nyheder for IT-branchen. Masnicks analyser er hamrende skarpe og to-the-point. TechDirt leverer også analyser til internt brug for IT-virksomheder.

Mike Masnick om "at konkurrere med gratis"

Masnick har bl.a. skrevet en interessant lille artikelserie på TechDirt om at "konkurrere med gratis". Både artiklerne og spørgsmål, svar og diskussioner i kommentarerne på TechDirt kaster en del lys over problemfelterne for at agere økonomisk i en digital økonomi.

Et par citater fra artiklerne, om internettets "overflodsøkonomi", og hvorfor det stadig giver perfekt mening at lave forretning ved at se den digitale reproduktions nærmelse til en marginal pris på 0, som en konkurrencefordel, snarere end en ulempe :

People assume it goes against supply and demand, but it doesn't. It just means you have infinite supply -- and if you look at the chart, infinite supply means price gets push way, way down. Now, some may say that's why you need fake restrictions -- but others would point out that if you flip the equation, and use the infinite supply to your advantage, you've suddenly lowered the cost of your inputs, and that's a good thing. Suddenly you've decreased the *cost* of doing business, and that opens up tremendous new opportunities.
You can have as much content as you need -- and in that world, it makes perfect sense that there's no costs, because without scarcity there need not be a cost. Supply is infinite, and price is zero. That does not mean, however, that there's no business. Instead, it just means you need to flip the equation and use the zero to your advantage. Instead of thinking of it as forcing a "price" of zero, you think of it as being a "cost" of zero. Suddenly, you've lowered the cost of making something to nothing -- and you should then try to use as much of it as you can. One simple example of this is to use that item that "costs" zero as a promotional good for something that does not have a zero marginal cost.

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